MarketAxess

↳ Project

eTrading platform modernisization, feature launch, design systems & utilities, improve engagement and AI automation integration.

Credits ↴

Matt McCallum - Creative Director
Kenny Scrimgeour - Senior Designer
Marissa Kaufman - UX Design
Max Crompton - PM Manager

Introduction

MarketAxess, while a leading electronic trading platform in the fixed-income market, faces challenges related to liquidity fragmentation, increasing competition, trading complexity, risk management, and regulatory compliance with a 45% market share drop. Addressing these challenges was critical to maintaining its competitive edge and delivering value to its clients in the rapidly evolving financial markets.

Problem

Question: Why change anything if it's worked for the past 25 years?

Answer: It's a 25years+ legacy platform, MKTX have experienced painful market share loss, revenue drop, platform provides an average user experience and growing competition in this space. Surely, it's time for a change. Not only through modernisation but a change in behaviour from a know-it-all mindset to a learn-It-All growth mindset.

Design system & Utilities

Sidebar-variations-across-different-protocols-feeding-into-our-Design-Systems-Storybook-and-Utilities.-light-theme2x

AI Automation

I spearheaded the integration of Pragma into MarketAxess ecosystem. We unlocked new opportunities to enhance trader experiences, streamline operations, and drive sustainable growth by harnessing the power of AI and analytics.

Sketches-Whiteboard-sessions-Flows-UX-wires-Data-analytics-and-more

Design System & Utilities

Ideation

I would say the design process in this project was ability to adapt in a fast paced enviroment, being user obessed & high collaboration with c-suite execs, traders, sme's, research and data team & engineering to continualy push for simplicity and innovation.

Simplify & Engage.

Design systems

Controversial - This was low priority for the business as it was ship ship mode!

I get it but as you can imagine this would've had a negative effect on build quality, design accountability, achieving what we truly set out to do.

So, we worked stealth mode outside work hours to ensure we deliver high quality output. Increasing efficiency by a million times.

Understanding-users-workflow-Pre-Trade-and-Post-Trade

Project impact

1. Enhanced User Experience

By modernizing the platform, we significantly improved the user experience for traders, investors, and other market participants. The updated interface was more intuitive, responsive, and user-friendly, leading to increased user satisfaction and engagement.

2. Increased Efficiency and Productivity

The new platform streamlined workflows and automated repetitive tasks, leading to increased efficiency and productivity for users. With improved navigation, faster response times, and enhanced search capabilities, traders were able to execute trades more quickly and effectively.

3. Expanded Market Reach

MarketAxess expanded its market reach and attract new users. With improved accessibility, compatibility, and performance, the platform became more appealing to a broader range of users, including smaller firms, individual investors, and international markets.

4. Innovative Features and Functionality

Platform introduced new features and functionality that set MarketAxess apart from it's competitors. From advanced analytics tools to customizable dashboards and real-time market insights, the platform offered unparalleled capabilities that empowered users to make informed decisions & capitalize on market opportunities.