↳ Challenge

Platform modernisization, feature launch, improve trader engagement and integration of algorithmic AI tool for MarketAxess.

Summary

MarketAxess, while a leading electronic trading platform in the fixed-income market, faces challenges related to liquidity fragmentation, increasing competition, trading complexity, risk management, and regulatory compliance. Addressing these challenges was critical to maintaining its competitive edge and delivering value to its clients in the rapidly evolving financial markets.

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I led research to identify usability issues, performance gaps, and user dissatisfaction to improve the overall understanding and alignment with KPIs.

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Presenting design concepts to the JLR clients during a workshop showcasing the capabilities of using modular system approach in their ecosystem for easy upgrade, maintainance & flexibility across all three brands.

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We proceeded to deliver the JLR Media Site as a follow-up from SVO Palette App delivery.

I co-designed the Media Site with Creative Director Ian Stuartweir.

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